Step 3- Setting Up a PayPal Buy Now Button For Your eBook

This the step in the PayPal process that makes the magic happen when selling your eBook. To me, the “magic” is when it all happens automatically FOR you. Trust me, it is super nice when people can buy your eBook and GET your eBook and YOU don’t have to do a thing.

Here is how the Step 3 tab looks and works:

The first 3 answers are No, No, and No. You don’t need any of that to sell an eBook with PayPal.

The next field asks you what url (web address) you want PayPal to redirect someone to if they CANCEL the order process and do NOT buy. This can be any web page. Many folks choose to send them back to the sales page or to their main website. It’s totally up to you.

The next field is VERY VERY important for the magic to happen the way we want it to. This is the url (web address) where a customer goes to GET the ebook after their payment is completed. This should be one of those “thank you for your purchase, please click here to download your eBook” type pages that the majority of us are all-too-familiar with =)

This download page should be blocked from the search engines with a no-index/no-follow tag in the area…and it should be located on your server somewhere that is not that easy to find. Protecting eBook downloads is a WHOLE ‘nother topic that I could write 20,000 words on so I am going to let the topic be for the purpose of this post.

Above all, just make SURE the url you are having PayPal send paying customers to is right.

The “advanced variables” at the bottom – trust me, don’t worry about that today. There are so many ways to code and customize the PayPal process, but you don’t need any of that for this basic tutorial.

When you’re done, click “create button” (and yes, you can go back and edit in case you screwed something up like I always do).