Creating a Buy Now Button – Step 1

Each step of creating a PayPal button to sell your eBook is broken down into separate tabs on the screen you see next. Do NOT get over-whelmed now… just hang in there with me as we walk thru the steps.

Let’s start with step 1:

Sorry if that appears confusing when you first look at it, but once you make one of these PayPal buttons, it will be second nature for you.

Choose “products”. Then choose to make a “buy now” button. Usually, “Add To Cart” buttons are made when there are multiple products to choose from so customers can put them in their “cart” and then check out all at once. Since we are only selling one product – your eBook – we only need a “Buy Now” button.

Next, give your product a name and an ID. These things will be shown via email when someone buys your eBook both in an email to you and an email to the customer. Also, if you ever want to run PayPal reports to see how much you made each month (or day or week or year….lol), you will need a unique name and product ID for each product you sell.

Give your product a price and choose the correct currency. The stuff in the middle (where I noted “Don’t worry about all this stuff”) isn’t important right now. In short, these options let the customer add things and make choices when making the purchase. For example, if you were selling a product that could be engraved, this is where you’d add the field where the customer could tell you what to put on the product. Since we are just selling a simple little ebook, we don’t need to worry about all that today.

As for shipping – usually there wouldn’t be any shipping for an eBook since it is all delivered electronically online (ie, nothing is mailed). As for tax – check your local regulations. I am FAR from anything resembling a tax lawyer or a CPA so I am not comfortable giving advice on all that.

At the bottom, choose the “secure” option. What this does is encrypt your email address in your PayPal button so those nasty email harvester programs can’t come along and read your email address via the PayPal code. This could save you from some added spam in your inbox.