Setting up Your Brand New Website for Higher Ranking
Here are three basic things to do to rank your site high in SERPs:
1. Put Your Site’s Technical Optimization in Place
You simply start this by checking all technical boxes. This is the beginning of an ideal SEO without which the other SEO endeavors on your website will be pointless.
No matter how great your site design or content might be, you won’t be able to hit SERPs if your site’s optimization isn’t technically put in place.
What is Technical SEO? It’s simply that SEO aspect which majorly deals with the server-side optimization. It checks to ensure that all technical boxes are duly checked for proper indexing and crawling by search engine bots.
The various technical SEO aspects are:
- Adding XML sitemap
- Structured data (or Schema.org markup)
- Semantic page mark-up (Using the HTML like H1, H2, H3, and others)
- Site architecture
- Removing plagiarized content
- Mobile optimization
- Canonicalization
- Site speed optimization
- Site navigation & accessibility
- Redirects
- Meta tags
- Repairing broken links or removing error messages
- Optimized URL structure
By inspecting those technical SEO aspects, you’ll assist search engine bots with crawling and indexing your website better, your website’s UX will result in a better user-experience, and the site will become more convenient and faster for readers. If these are properly done, your brand-new website will attain snippet results and get rewarded with higher PageRank.