How To Outsource: Beginner's Guide
Issues To Avoid Tips For Success
Some of the first work I hired for was having someone create a logo for my website. It was an easy decision for me. Rather than spend hours learning photoshop (or gimp), or creating a sloppy version in MS Paint or free logo makers, I could just pay someone to get a sharp looking logo exactly how I wanted it.
Fiverr is actually a good place for this. A lot of the guys on that site will use template stuff so don't expect someone 100% original, but for your first site, it's good enough. They can create something that will stun you for just $5 or $10, including one or two edits.
You can also go to actual freelancer websites for more creative designs, where a designer might make 3-4 mockups for you, then unlimited re-dos until you're satisfied. A cheap logo there will cost between $30-$100. A professional done logo that's 100% original can cost several hundred dollars.
Infographics is another cool thing you can have done, and can be worth the money. I recently had one done for about $300, which took about a week to make and included several changes along the way. The result was beautiful, and now that I can use it on my site forever, I think it's value grows with time!
Unless you are a real avid writer, typing out articles day after day can get tedious. Coupled with the fact that content is your main weapon for getting ranked and driving traffic to your money pages, having good articles in high quantity on your website is crucial.
Prices for articles vary wildly. It's crazy. You can get a $500 word article for $5 or you can get one for $50. Quality is the main factor determining price.
For cheaper articles, you will generally get non-native English speakers that will re-write other articles they find on the web. I used to order these. They are not worth your time at all.
For mediocre articles, ranging from $10-$30 per 500 words you can get some native English speakers that are not experts in their field, but will put in some time to research and write articles on the topics you choose. These can be pretty good depending on who writes them, and their passion for the topic. I find that a lot of these types of writers are quite bland. Although they get the job done, the writing isn't that interesting.
For excellent articles, you may find yourself paying more than $50 per 500 words. For a $1000 word article, it could cos you $100! You'd better make sure that it's a good writer, and that they know what they're talking about. For specialized subjects, it could be worth the price though. Remember - if that article ranks in Google and converts traffic to sales, it could be earning you income for years to come.
ATTN: These are just approximate prices! I have met some excellent writers that will do a 1000 word article for $30-$75 just because they are familiar with the topic. Sometimes familiarity translates to, "Meh, I can type this out pretty quickly so I'll charge less." Sometimes it means, "I know what I'm talking about, so I'll charge more." It just depends on who you're working with.
Also consider that prices vary based on whether the person is writing just an article, or writing a full blog post, including images, links, formatting, etc.
One of my biggest mistakes over the years was paying for "fluff". I just wanted content on my site, and wanted something published every week. I didn't care what it was. I gave a group of writers some minimum requirements and then didn't pay attention for 6 months. At the end of it, my website was filled with vanilla articles that didnÃ¢â‚¬â„¢t rank or convert for me.
Money wasted. Lesson learned.
Having someone edit your website to the way you want it can be really fun actually. Code still makes my head spin, and I'm just not that excited about learning it.
I make a list of things I want done, and have someone do it as part of a list of requests. This is because having one small job can be quite expensive. Imagine paying someone $20 to put one line of code in your site! If it takes them 10 minutes to do it, that means you just paid them $120 per hour to edit your website. Bummer.
So you need to really decide if the code you want edited will just make you feel better because you are a perfectionist, or if it could really affect the user experience of your website.
Also, I only recommend coding jobs for premium themes. Why spend the time to edit a free theme that you may change a few months down the road, or may stop being updated in the near future?
Possible jobs you could get done would be changing blog post width, moving the logo position, adding an image to the bottom of every post, or creating a special page template like a squeeze page. I recently had someone color code my comment section so comments and replies were different colors.