Have you ever gone up on a website excited to read the content you have been searching for only to find it as a long and boring piece of content? What might be the cause of that? It is probably because your eyes got tired of seeing line after line of content without any kind of visual break. That website owner needed to create some “white space” and make their paragraphs shorter.

Big long blocky paragraphs are a great way to make your website visitor want to get up and leave in a hurry. When that happens, up goes your bounce rate and down goes your UX and ultimately your rankings over time. But when you use both visual stimulation, like I mentioned on the previous page with images, and you create white space, your readers will not get visually bored.

HOW MUCH IS TOO MUCH?

Depending on the size of the font that your particular theme uses, most themes use different font styles and sizes, I generally make my paragraphs no longer than 3 sentences, 2 if they are long sentences. Or sometimes I shoot for no more than 4 lines of text. The choice is yours depending on the font used, just make sure it doesn’t look too blocky.

ANOTHER GREAT WAY TO BREAK UP TEXT

Then of course another great way to break up your text and create a visual cue for your website reader’s eyes is to use a heading tag. These are also great for enhanced SEO especially if a relevant keyword appears in an H tag. I personally like to make the text of the heading to be a relaxing color instead of the standard black, but that is how I like to roll.

To create an H tag just click the down arrow next to the word Paragraph in the WordPress editor menu. This will display a drop down menu of different size heading tags. I personally have always used the same size Kyle uses, Heading 3. There are some so-called SEO gurus out there that claim it has to be a heading 2 tag for better SEO. Both Google and Kyle claim that a heading 3 woks just as well.