How to Optimize your Website for a Better User Experience
I often see new members asking about using Google AdSense and I often ask myself, are people really that desperate to make money that they will destroy the look and UX of their websites just for the slight chance of earning maybe 1 or 2 cents a week or month? No one should be even considering adding Google AdSense to their websites until they are getting 1,000 visitors per day.
There is absolutely no way you will make good money from AdSense on a new website. It is a total waste of your time at this stage in your website creation process. You could make 2,000 times more every month by having just one recurring monthly WA premium referral, and you wouldn’t have to lower the look of your website either.
DO NOT USE THE SIDE BAR FOR ADSENSE
Not only are AdSense ads unattractive, can cheapen the look of your website, and distract website readers from your content, when you place them in your website side bar the topics displayed may not be relevant to your content. This is known as retargeting ads because when in the side bar, the code within AdSense will track your IP address and show ads for that target area.
If you really must use Google AdSense then place the ad within your content at the top or bottom, and the ads will be more relevant to your content. But before you go and place AdSense in your content ask yourself if it is really worth it to have Google make more money by stealing your potential customer and rewarding you 1 or 2 cents if that much?
When it comes to UX (User Experience) you want your website to look informative and not like you are trying to milk money out of the website visitor by getting them to buy from you. They will buy when they are ready. Until they are, your job is to inform them and help them to understand. People will buy from you more when they do not feel pressured to do so.
Keep things simple and do not annoy your visitors, like popping up a name and email form a few seconds after they arrive. The majority of the time when I come on a website that does that (so many do nowadays) I just leave. Now if a website displays this form off to the side or in the lower corners of the screen, then that is far more user friendly than smack dab in the middle.
So remember Google will give you better rankings if you provide a better UX and give quality information to your website visitors. Google is looking to reward websites that provide people searching for information, with websites that provide value and not spammy in your face annoyance. Make your website visually engaging and give your website visitors a reason to return and buy from you.
To get ideas on how to make your website more visually appealing, check out a training I did about 6 months ago. I offer a couple of links to outside resources recommended by Kyle for creating graphs, pie charts, and text logos. Just click the below link.
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