4. Get Your Site Ready for Voice Search

As stated by Google, moments during which searchers are in need of ready-to-use, relevant, and immediate information (micro moments) are instrumental in focusing on any type of search, particularly voice search.

Since our mobile phones are our closest companions and we have internet at our fingertips, it’s natural that they’re going to be our major source of information. Businesses have, therefore, been encouraged by Google to leverage the progressive utilization of mobile searches and, also, get their sites ready for mobile optimization.

Now, we have both voice and mobile search optimization to pay attention to. Businesses that leverage these micro moments will probably stand a chance of running ahead of the competition:

• Predict the kind of information they require to decide.
• Predict at what instances users are most likely to require the services your business offers.
• Deliver the most relevant information to users at that instance in order to help them decide.

To ensure this comes to reality, businesses need to get their sites ready for mobile, voice, and local search optimization.

And for your mobile-optimized website to be useful for a user during a micro moment, it must be visitor-friendly, load pages quickly, deliver topically-relevant content (local search optimized), and present the most appropriate answers to satisfy users’ intent on a specific voice search query.

With all protocols duly observed, you’ll maximize your chances of having your services chosen by a potential user.