1. Focus on Long-Tail Keywords and Phrases

The search target has moved from abrupt, unwieldy keywords to long-tail search phrases, or perhaps the whole stretch. The cause of this is that voice searches leverage organic language.

The manner in which we speak is distinctly different from the manner in which we type. Definitely, the keywords and search queries we use while talking is totally different from those we utilize while dropping texts in search toolboxes.

“How much does a laptop cost in Amazon stores” is a typical illustration of a chatty/organic language that is more likely to be used while speaking to a digital voice assistant, as against “Laptop prices”, which we can, of course, enter into a search toolbox. Voice-optimized content would have to be focused on this crucial aspect of the voice search nature.

2. Optimize Your Site for Local SEO

According to analysis from the Meeker’s Internet Trends, voice search is organically three times more likely to be local. With that kept in mind, companies should regularly update their contact info and profiles, in as much as these are the details Google will present to users on relevant queries.

If you do have a coffee store, then you’re going to need to include authentic operation hours in your profile and contact info, specifying the office address of the store, and making the site content optimized for strategic keywords like “Book stores” or a more specified query such as “Book stores in Plainfield.”

Figure out the type of queries your specific audience is most probably to present to a digital assistant, and produce great content that gives in-depth and specific answers to those questions.