Make them Shareable

There is nothing to dislike about images, from the way they make a text more interesting, to how they enhance your blog posts.

Images are a great way to set the tone of your website and make your posts more shareable. Our natural instincts respond to imagery, which is why we need to incorporate imagery into our content.

Over the years, one reason the average image size is increasing is that many images that aren’t saved, properly sized, and optimized are commonly used now on web pages.

As bloggers, we make the mistake of focusing too much on the writing and networking that comes with blogging. This can lead to a lack of optimization for images. Although you might not be having issues with the page loading speed, this isn't the case for your visitors, especially those with low-speed connections.

Poor loading speeds can have a negative impact on your SEO.

What Are the Benefits of Optimizing Images?

Imagine the frustration of creating great content and spending hours promoting it online, only to have your visitors fail to read it because your loading speed was too slow. This sounds awful, doesn't it?

It's hard for me as a person to wait for a page load time over 10 seconds. I use the Back' button to leave the page, and then I go on to find a page with similar content that is faster loading. The same goes for your visitors.

Your visitors won't be patient waiting for your page to load slowly. They know that there are many other pages with faster loading times.

Imagine what a visitor who has a slow connection to the internet will go through to view your content! Are you sure they'll have the patience to do that? I doubt it! This is why it is important to shrink your images.