How to Optimize for BERT

SEOs have been able to understand the BERT algorithm and so they have developed simple strategies that can help websites optimize for the BERT algorithm. This tutorial will look at ways you can make your website better optimized for the BERT algorithm.

1. Have Simple and Relevant Content on Your Site

It is expected that all webmasters write content with their audiences’ needs as their point of focus. Technicality is actually an important aspect of optimizing your web pages; however, content is rather very important because that is the main reason you will be having internet users visiting your site.

Even though it is important to focus on how you use keywords in your content, you need to pay much attention to the quality and flow of your content.

BERT pays attention to the relationship that exists among the words of a written piece, so it is important to help it understand the meaning of the words in their context and this will, in turn, have a positive effect on getting organic traffic and ranking high on search engines.

As webmasters, we need to create simple and easy-to-understand the content that will easily be understood by machines and humans as well.

When writing, there is no need to use words that users will find difficult to break down and understand. Give them content that is suitable for one who has never heard about the concept before.

There is also no need to beat around the bush when you write. You don’t have to engage them in reading so many lines of your content before they find just one of the ideas you are trying to pass on.

Be direct when you make your points, so it will be much easy for the audience to identify them. This will help them easily put together all the ideas in your content that you are trying to pass on.