2. Have Your Main Headline and Sub-Headlines

As you write, have the main idea for the major headline and put together related ideas into sub-headlines, so your ideas can easily flow into each other. When you do this, you are sending signals to search engines that you are an authority in the topic of discourse.

This increases your chances of ranking much more than if you are just trying to rank for keywords. Having related ideas put together in clusters also helps the audience get all the relevant information they require from your content.

3. Target Specific Queries or Keywords

BERT focuses on helping Google understand what users are looking for, so it has much focus on users’ queries. This means you have to create specific and targeted content that relates to what users are seeking on the internet.

When you create your content, it should be capable of being a direct solution to the problems of your audience or a direct answer to their questions. It is important that your content should focus on the users as the central point.

Sometimes, you may need to put yourself in the users’ position to know what they expect to find from your content. You can also use keyword research tools to find what the users seek. Google Autocomplete or Related Searches can help you find out what people are searching for.