The information you get from the research will be quite helpful in directing you on what should be in your content.

Other things online businesses can do to optimize for BERT include optimizing their content for featured snippets and also have a section for ‘Frequently Asked Questions’ on their site. They also need to improve on their site speed and focus on long-tail keywords for better optimization and increasing their keyword ranking.

Conclusion

One thing the BERT algorithm has shown is the importance of having relevant content that will be of much benefit to users. If search engines are able to understand the words in your post based on their contextual use, then it will be much easier to direct your content to the right audience and also get your web pages to rank high on search engines.

To optimize for BERT, you need to have relevant and up-to-date content on your site and also include the right keywords in them. When users research queries on the internet, your posts should be able to answer those queries directly and supply them with what they want.

They should also be able to understand in plain language what your content is all about. Being able to optimize for BERT will increase the chances of your web pages ranking higher on search engines.