Improve Page Load Speed

Page speed has become one of the most important ranking factors for search queries in the last few years. Although optimizing your page speed is complex, the key to a fast website is making your content easy to read and navigate.

Prioritize tasks and make minor adjustments to improve your site's overall performance. The faster your pages load, the more likely users will visit them.

You can analyze your website by using Google's Page speed insights tool. You can use it for both desktop and mobile sites. Then, you can implement the optimizations found in the report.

Generally, the most significant cause of slow pages is the use of large images. To optimize your page's speed, use Gzip to reduce the size of CSS, HTML, and JavaScript files.

The longer users take to load a page, the higher the bounce rate, which is a significant loss for your website. Even worse, it can lead to fewer conversions. According to a recent study by Portent, a page's load time can affect conversion rates by almost 4 percent.

Realistically, a page should load in three seconds or less. You can expect a 90% bounce rate if your page takes longer than three seconds to load.