Steps to Create Your Social Media Marketing Strategy

• The first thing you should do is clearly state your goals. Understand what you want to achieve by taking your product to social media

• After creating your business page on Facebook, Pinterest, LinkedIn, or on any other social media, you may be out to see it boom with followers. So, growing followership for your business page could be one of your goals

• Another goal may be to drive traffic to your website. There may be much more on your website that you will like your audience to see. Marketing on social media will bring you closer to millions of people in your niche and you can get to convince them to visit your site or subscribe to it

• You can set out to take products to your audience on social media and directly make sales or convince them about your products and guide them through your link, so they can make a purchase

• It may also be that you are on the social media platform so you can boost traffic to your site. When you market your posts through social media networks, they become more visible on search engines. This has some positive effects on SEO.

Your Plan

You will need to decide on which social media platform you will prefer to advertise on, and your reasons for making that choice. Remember you will be making some time and financial commitments as you market on social media.

So, decide on how much time and money you are willing to commit to your marketing campaigns and you also need to decide if you will be taking the social media platforms one at a time or if you want to market on several platforms at once. If you are new to social media marketing, then it is advisable to market on just one platform at a time.