Your Audience Category

You should decide on which category of social media users you are trying to reach out to and also know how relevant the product or information you are going to market is to them.

Be clear on if your product has to do with a particular age bracket, gender, or if it is better suited to children or the aging population or if it is more of a demographic thing; like pertaining to those who live in cold regions.

As you take these decisions, you will gradually be narrowing down your target audience to those who can be directly affected by your product or service or brand. If for instance, you will use Facebook targeted ads to advertise to your audience, the money you spend on this will be sure to yield returns because you reached out just to the right category of audience.

Align Your Business Goals with Your Social Media Goals

After identifying what goal you will like to achieve through social media, you will need to align that goal with your business goals. For instance, if your goal is to drive traffic to your site and convert your visitors to your subscribers, you will need to track the flow of visitors to your site and also study how the content on your site is helping you convert your visitors into subscribers.

You need to have the right design for your newsletters and plan how often you will like your subscribers to receive it.

Learn from Others

Whatever you may have set out to do on social media, there is definitely someone who has been doing it there before you and may have even done it several times over. So, you will need to know who you are up against and what they are doing to achieve their goals on social media.

You may want to borrow some of their strategies and incorporate them into yours or you may want to follow their progress so you will be able to evaluate how your strategy is progressing.