Words in print are only valuable if someone is willing to read them.

It should be obvious. But it is often the most overlooked part of internet marketing. So the question is, how to keep your readers attention?

Volumes have been written on this subject, but here’s a checklist I use each time I get ready to hit the publish button on an article.

At the end, I’ll give you the checklist you can download.

So let’s get started.