Hashtag
Like twitter, hashtag is used in Instagram to increase your reach, specifically to people within your niche or interest.
Some things to take note about hashtags:
- Maximum number of hashtag is 30, be it in the caption or comment
- You can put your hashtag in your caption or comment
- No spaces and symbols are allowed, only letters, numbers and emojis
Here are three key points for hashtags:
(i) Number of hashtag
Since you can put 30, why not use all of it? I usually put more than 20 related hashtags in my caption. It's not necessary to put all 30 though if you can't find enough related hashtags.
What's more important is to put in hashtags that are related to your post. You can use the search function in Instagram to check how many posts a specific hashtag has. Which brings us to the next point...
(ii) Hashtag size
By size, I mean the reach of the hashtag. For example, #toys has 16.6million posts. In your list of hashtags, it's good to have different hashtag sizes.
There is no specific rule or definition to this, but I categorize the hashtag size as:
Big: more than a million posts
Medium: hundred thousands of posts
Small: less than a hundred thousand posts
Very small: less than ten thousand posts
Use hashtags from all the sizes to increase your reach. Using a big hashtag only like #love or #travel would make you post almost immediately get buried due to the sheer amount of people posting about them. So within your limit of 30 hastags, vary the combination of the hashtags sizes.
Make sure you include small and very small sized hashtags in order to target your specific niche.
Above is an example of mine. I usually have around 20 or more hashtags of varying sizes for each post.
(iii) Rotate you hashtags
Do rotate the use of hashtags. Don't use the same set of hashtag for all your posts as it looks like spam and may affect your audience reach.
It's ok to use the same set of hashtag for 2 or 3 posts if they have similar content, but using the same set of hashtags (say, 10 or more times) may affect your reach.
Similar content can also have different keywords, so I'm very sure you can change some of your hashtags even for similar posts
Thanks.
V/r
Benson
Reply
I definitely have some thinking and work to do! Thanks!
All the best,
Fred.
1. What is the purpose of hashtags, how do I access it, & are FB, twitter, and Instagram hashtags connected?
2. What is the difference between story and just submitting pictures or videos?
3. Can you put Hashtags in story?
Thank you again for the great training!
Ha --
For example, right now If you go into Instagram or twitter and tap in #Covid19, it would bring up everything - posts and images - related to this current situation.
1. What is the purpose of hashtags, how do I access it, & are FB, twitter, and Instagram hashtags connected?
Isaiah explained it! Hashtags lets others discover posts on the said hashtags. But like I mentioned in the training, some hashtags are too vast because millions of people use them, for example #love. If you use that, and someone search for #love, you post would be buried among millions of other posts.
As far as I know, hashtags are not connected across social media platforms. Using the same hashtag across IG, Twitter and FB would only show you their respective content; if you type #love on IG, then it would show posts that has #love in their caption, if you type #love on twitter, it will show you tweets with #love in them.
2. What is the difference between story and just submitting pictures or videos?
Insta Story only last for 24hr, afterwhich you can save it as a highlight on your profile page, or it will just disappear from your profile (and only you can access it if you want to). If you upload an image or video on instagram as a post, it stays on your profile page.
3. Can you put Hashtags in story?
You can, but I don't think it can be found when someone search for a hashtag. In the search hashtag option on Instagram, I only saw image and video posts.
Hope these helps, and if anyone who reads this has anything to add or correct, please do so!
Idris =D
We're you logged into twitter in your account when you searched? In the search box, when I first start typing in the characters "#Co" - it will bring up either Covid19, coffee, or other possible tags that start with "co".
For me, I've still yet to start YouTube videos as I'm kinda apprehensive about my accent, and that I'm not that good at video editing. But I'm planning to just do it anyways and just learn along the way. That's my next target! Starting a YouTube channel.
Marc
