Apply SEO (Search Engine Optimization)

SEO refers to the activities that are done on a website with the aim of making it rank higher on the search engine. The aim of every web owner should be to get their website on the first page of Google. The content on the first page of the search engine is what users perceive to be the best.

1. Focus each page on a particular keyword

You should note that keywords are the sets of words used to describe the product or service you want your users to find online. It is advisable that each web page has its own keyword.

2. Monitor your keyword density

When the internet was invented, websites were able to get to the first page of the search engine by using a lot of keywords in their content. But now Google tries to stay away from websites that engage in keyword stuffing. You should make use of keywords once in each paragraph.

• If you want to know the level to which you have used keywords, the same amount of keywords you would have used while talking to a friend should also be the same for writing. You can’t be telling your friend about a product and keep mentioning the name of the product in each sentence you make. This should also be so when you are writing.

3. Write keywords in different ways

Another way to use a lot of keywords on your site is to change the way you write each of those keywords. When you write your keywords in different ways, you won’t trigger the keyword density alarms that have been installed on the search engine. You can use the keywords in the singular form, plural form, general terms, and synonyms.

4. Use keywords as a link

Another way of dragging a large number of page views is to include keywords in the links to your web pages. You can create a link and attach the keyword to it; this link should take the user to the appropriate page on your website.