Upload Your Video Directly

Uploading your videos on the Facebook network will make it perform better than if it was uploaded elsewhere and a link to it shared on Facebook.

From July to December 2016, Quintly analyzed over six million Facebook posts and found out that videos that were directly uploaded to Facebook had a share rate average of 477.76% than those shared as links to YouTube videos.

Post a Separate Copy to Facebook

You may want to share your video on more than one platform. In that case, upload one specifically to Facebook and make sure you meet the specifications and requirements for uploading videos on the Facebook platform.

Experiment on the character limit for posts as specified by Facebook. You can also invite your audience to make comments on the video.

Have a Preview of the Video

Having a preview of the video can help the audience decide if your video is worth watching. As time is of the essence, Facebook recommends that you take out an important quote or captivating moment of the video so the audience can see what to expect from the full video.

People can get attracted to such an informative preview, together with the right thumbnail put in their newsfeed.

Use a Call-to-Action

A call-to-action (CTA) triggers high engagement and can drive a lot of traffic to your site. Much of your audience can even be converted to customers through the right call-to-action.

You may not find the CTA functionality for your Facebook video but you can consider innovative ways of adding it. In the copy of the video you post, you can invite the audience to share their thoughts or get more information through a link.

In your uploaded video, you can use a text overlay, and at the end of the video, you can have a static image or even a text overlay that carries the call-to-action.