Videos have a way of getting the attention of an audience. Every day, people spend up to 100 million hours watching videos on Facebook. And on average, they watch up to 8 billion videos daily.
If you have great videos with large viewership on Facebook, imagine how well you will get conversions from them. By 2017, marketers were already harnessing the benefits of marketing videos on Facebook.
This training will show you several ways to increase your Facebook video viewership and engage your audience as they even help share your posts.
Make Square Videos
Much research has proven that square videos have done better than landscape videos based on engagement, views, and reach. One of the reasons for this is the fact that most Facebook users connect using their mobile phones. This is quite convenient for them when it comes to accessing these videos at any time. You too may give it a try! Make square videos and assess their performance.
Catch Your Audience Early
It is easy for the Facebook audience to skip your video after taking a short look at it. This is why the first few seconds of your video are instrumental in getting your audience to view the entire video.
Using great thumbnails and teasers can help hold the attention of your audience to your video. Also, remember that time is precious and so every second count.