2) Email Messages should be Mobile Friendly:

Mobile telephones have become the order of the day worldwide. Making your business mobile-friendly is not disputable. Remember the head

Running an email marketing business that is not optimized for mobile phones, will lead to losing subscribers and also reduced conversion and sales rate.

While less than 20% of emails are opened on desktops, over 50% of emails are opened on mobile devices

To optimize your emails for mobile devices, you can try the following approaches

1) Use short and attractive subject lines, this will be easily readable on both mobile and desktop. Also, they can be easily read and understood on the go, remember they are like newspapers

2) Your summary after the header should be short and précises

3) Use mobile-friendly landing pages, it will give your audience a good experience and encourage a click-through of your emails.