We now come to the last 4 important On-Page SEO factors. I know this may seem like a lot to absorb, and it is a bit when you are new to it, but as time goes by and you start actually using these techniques, you will remember what I am teaching here…at least I hope you will.
Ht= HTML Titles are the page and post titles that we all know are very important to contain what? This is where your keywords MUST go for the best ranking factor. Your keyword should appear within the page or post title and as close to the beginning as possible.
So if your keyword is Air Jordan Basketball Shoes and your page title says, “Brand New Air Jordan Basketball Shoes” you will not get as much SEO weight as you would if the title was “Air Jordan Basketball Shoes – Brand New.” By putting the words Brand New after the keyword, you give the HTML title tag a better chance at greater SEO.
Hd = HTML Description and this refers to the Meta description tag. You want to make sure that your Meta description tag is written in such a way that it best describes what the page or post is about. You also want to make sure your keywords appear within the first 140 character spaces. If you are not familiar as to why within the first 140 character spaces, see my training on this at the below link.
ARCHITECTURE
Ac = Architecture Crawl which has to do with how easy the search engines can crawl your website. This is made possible by having a Sitemap and also by interlinking your pages and posts. As I mentioned in a previous Training Tutorial, Google absolutely loves a website that interlinks its pages and posts.
Ad = Architecture Duplicate means that there is no duplicate content on the website and that everything is unique and fresh. With all of these On-Page SEO ranking factors, you have total control over them. You should not even worry about the Off-Page SEO for that is mainly out of your hands, though you can slightly manipulate it.
If you make sure to share your website content on reputable social media networks like Facebook, Google+, Twitter, Pinterest and others, the natural backlinks that those create will be better than sharing on some questionable blog or not sharing at all. So when it comes to SEO, just worry about what you can do for the On-Page SEO and the other will take care of itself.
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