6. Continue the Conversation with a Second Strong Recommendation

Don't lose the opportunity to grab your reader's attention once you have done so. Attracting the attention of your reader is like striking the first part of a One-Two punch. If you miss the second part, it won't knock them out.

If you find it valuable, you have opened the door to future conversations.

It doesn't matter if it isn’t, because your prospect has already filed your information under the "not worth our consideration" category.

7. Use Pictures

Visual content marketing does not have to be difficult.

You can use images to break up text blocks and give readers a break from the content. You need to keep the images relevant to your topic so that they don't pause to read your content.

Start with a captivating image at the top and work your way down. This will instantly make your writing more dynamic. You can also add images to your text as needed.

8. Capture Your Ideas

It's amazing how often we find solutions to our most difficult problems, only to forget about our brilliant ideas.

Do yourself a favor. Create a space where all your genius ideas can be stored and you will be able to access them whenever you need them.

9. Get into a Framework

Frameworks provide a structure but you can add your creativity to it. Engaging content can be created using the numbered list post.

They can be written in boring ways, or they can be very creative. The amount of skill and care that you put into the structure will determine how successful it is.

You can choose something more complicated and robust that allows you to plug in and get the tough stuff done.

10. Ask Your Readers Questions

Though it might seem counterintuitive at first, thought-provoking content will keep readers returning to your site in the future. Don't be afraid to ask your readers questions.