Some of the niches are obvious in the above picture of a woman traveling through the airport. Here are the obvious ones.
- Hard shell luggage
- Carry-on luggage
- Luggage with wheels
- Shoulder bag
- Dresses for women
- Denim jacket
But what could be some of the not so obvious niche markets that you can think of associated or not associated with this photo of a woman traveling?
- Travel insurance
- Travel reservations – Both TripAdvisor and Booking.com offer affiliate programs
- Travel-sized toiletries
- Event entrance tickets, like Disney World Park Passes
- Bathing suit
- Sunscreen and sun glasses
- AirB&B referral program
When thinking about a broader niche market,try thinking about the associated products when focusing your niche. Obviously you could not see what this woman had in her luggage but when people travel many do carry travel-sized toiletries. Also the majority of people use travel websites for their reservations.
In the above picture we are now faced with an environment that requires some normal niches to be in the waterproof category. So what niches do you see in the picture above?
- Scuba tank
- Goggles and breathing apparatus
- Flippers
- Waterproof watch
- Underwater camera
- Waterproof floodlight
- Survival knife with leg harness
Though not shown, other niches could be a wetsuit or a diver propulsion vehicle, also known as an underwater scooter. With these vehicles ranging in price from $200 to $6,000 each, this could be a very profitable focused niche market with an affiliate program that offers 10% or more in commissions.
The above picture showcases a very broad niche. See if you can find the different niches in addition to the ones I will list below. Again, think of all the associated products, even those you do not see, that are relevant to the niche of camping.
- Camper trailer rentals
- Tents
- Portable gas stove
- Charcoal grill
- Portable table
- Folding chairs
- Portable refrigerator
- Coolers and ice chests
- Bug and mosquito netting
- Sleeping bag
- Sleeping mat
- Emergency blanket
- Backpack
- Water canteens and storage
- Food storage containers
- MREs – Meals Ready to Eat
- Cooking pots and pans
- Disposable dishes, cups and utensils
- Lantern and flashlights
- Survival knife
- All in One utility tool
- Firestarter
- Portable generator
- Solar power equipment
- Solar panel power charging station
If you have ever gone camping I am sure you can think of several more sub niches of the broad camping niche. Though I listed quite a bit above, I did not even mention any of the types of clothing and footwear one might wear while camping or going for day hikes.
This is such a broad niche and can even cross-promote into other outdoor activity niches. If you know of any niches I did not mention above associated with camping, in the comments below type, CAMPING __________ putting the name of the missing niches in the blank space.
NEXT UP = Find the niches in the kitchen, music and sports tailgating niche markets
I'm kind of biased towards the tailgate pic. I spot an Eli jersey or two in that photo, which makes for an excellent NFL jersey niche.
Finger foods at a Giants tailgate party. It must have been an away game in LA.
Go Giants!
Sue