How to do Keyword Research Correctly
So why are the results so different? Because Google will show you all RELEVANT results, even if it doesn’t have your exact keyword in it. Take a look at the top 5 results for the keyword, how to boost the immune system naturally without using quotation marks.
As shown above, nowhere do you see the keyword in the titles or the descriptions. Google presents you with results that are relevant and have some of the words in various order, but not the actual keyword. Now when you add the quotation marks to the search, look at the top 5 results below and you will see the entire keyword in the title, URL, and/or the description.
So this should be an indication of how to search your keywords in Google. However 3,070 results with quotations is still far from the 41 that the keyword tool / Jaaxy gives us. So how do you get Google to match? I explain on the next page.
NEXT UP = The final steps to take to get near accurate results