3) Develop a Content Calendar

Now you know who is interested in your content and what they want, the next important thing is having an idea of how to plan your content. Having a calendar will not be a bad idea. Here we are not just looking at a calendar of how to push content out to your audience, but this should incorporate social elements, such elements can include:

• Upcoming events like festivals within your niche
• Your organization's special events like anniversaries
• Entertaining within the scope of your niche
• Holidays, etc

4) Post Consistently

We must raise quality content but it is important we also post this content in a very consistent manner. Your followers cannot wait indefinitely for you to send in content, they will go with the next available flight.

Don’t forget the good old saying, out of sight is out of mind; the moment your followers are not hearing from you, they most likely forget about you.

Am I Saying posts every 30 minutes, 1 hour, or even every 2 weeks?

No, Capital NO

But it is good you maintain a frequency with your posting and platforms. When you maintain a particular time, you can raise expectations. And keep a particular set of people waiting for your conte