How to Craft Meta Descriptions for SEO

Crafting your meta description is not a difficult task. You must think of how best to place your keywords and not stuff keywords. Instead, be out to use the right keywords in the right place. I ensure my keywords appear in the first part of my meta description as a rule of thumb.

Make it easily accessible, such that when people scan through meta descriptions, your keywords are easily visible.

For the length of your meta description, you should target a maximum of 160 characters and a minimum of 70 characters.

In conclusion, Page titles and Meta Descriptions are an essential part of our content creation and optimization. As such, it is not a one-off task. You need to revisit them and review their impact on your content.

In cases where your adjustment results in a decrease in clicks, it calls for a reversal. But if, on the contrary, it's an improvement, then take note of the changes for future use. Here you will find tools like Google Search Console and Google helpful analytics.