5 - The Best Position for Your CTA

While there is no specific location that is best for any CTA, you've got to use what is best for your product.

If you're selling something that isn't expensive, you can position the CTA above the fold. The customer doesn't need many convincing words before making that purchase.

It's cheap, right?

But when it involves products that are selling for thousands of dollars, you want to do a little more explanation because the consumer is making an investment and there is a need to convince her before she will decide to make the purchase.

So the right position for a CTA would be as low as possible after you must have spent enough time trying to convince the person to make the purchase.

Conclusion

Even though most buyers know what they want, they need a little nudge before making that purchase. And you have your Call to Action (CTA) to use in convincing the buyer to purchase from you.

But you've got to create compelling CTAs if you want to achieve higher conversion rates for your marketing.

The insights in the tutorial should serve as a guide for creating compelling CTAs to boost your conversion.