Making Sure Your CTA is Compelling Enough

It is one thing to have a Call-to-Action, and it is another for it to be compelling. You will notice that every sales copy has CTA included, but they definitely have different CTRs.

One of the great ways to make your CTA compelling is to keep your focus on the benefit. Remind the customer of the value that will be enjoyed from using the product, and not the price.

Rather than use words that seem pushy, you can try out words that tend to encourage action.

For instance, using the word "Get" helps you nudge the customer further instead of "Order", which sounds commanding.

There are other tips to help with creating that compelling CTA which will improve your conversion.

Guide to Creative CTAs That Get You Higher Conversions

1 - One CTA for Each Page

“Focus” is the key to getting the full attention of your audiences, which is why every page must have its own CTA, not two or more. Anything beyond one CTA may end up confusing your audience on which one to click.

There are times when a long page, such as a landing page, may require you to place more than one CTA. This is acceptable only if the CTAs have the same conversion goal.

If you want people to sign up for your newsletter and buy your products, then create two different pages for them, because they have different conversion goals.