3. Decide Who You are Writing For

Just stop for a minute and consider what answer the reader is looking for. How can you answer the question in just two paragraphs or even one?

Can you put in a video or graph to give a better answer or links to authority site articles that have some extra information?

Think about how you like your answers structured or copy the structure of a favorite author.

4. Write a List of Subheadings

Take one or two points from each forum or ideas from authority articles and make them your subheadings. You want to cover every aspect of the questions in your post.

If a reader can find all the information in one place, then you can be higher on page one of Google and will draw more traffic to you.

5. Start with an Introduction Paragraph, include Your Title

This is just good writing. Don’t waffle on at the beginning of your blog. Cut to the chase! Just use 2 – 3 sentences to explain what you are going to answer and include your title keywords. You need to do this on every post as Google takes note.

Create a box to put your answer in so that it stands out or make it a list of points that you are going to use to answer the question. Google may even use it as a snippet.



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AHaliburton Premium
Sorry Lily, been busy; I have just read this post and it is very helpful as a new guy. Now, I have a very good idea of a few things that I was wondering about on my edit content pages. I would like to know your superhero name, as I only know of two superhero names, and that would be the Blogg Dogs, and the Queen of No Fluff. I wouldn't want to blurt out your real name for everyone to see. OH, wait this is public, oops.
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Aussiemuso Premium Plus
You gave me a good laugh thanks so much.
My friends call me Princess Lily (shhhhh)

Lily
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AHaliburton Premium
LOL, now I know three superhero names. yippee!!!
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Butch1947 Premium
Wow. Read every word. I am always been a direct person. Get my point across and leave it at that. Just like going to the store to buy something, go in, find it, pay for it and leave. In school, I always had a tough time in English, teacher said write a 500 word essay on something, didn't teach how just said write it. I really had a bad time with it. Your post here gets me a little closer to the "how". I thank you so much for that, you just don't know.
Marc
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Aussiemuso Premium Plus
You are very welcome Marc.
I'm like you so I too found it hard to write more than 500 words but over time I've improved. I've found that breaking the points down into headings and then writing concisely for each section really creates a 1500 word post very quickly.

Get stuck in and let me know how you go.
Lily
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Butch1947 Premium
Thank you
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Lizken Premium
Another fantastic tutorial Lily.
Just a question though, why so many internal links? As every time Jay gives a class, he says that just using one internal link and 1 external link is enough? I am a little confused now. Usually I do use more than 1 internal link though, but hardly 7.
Thanks!
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Aussiemuso Premium Plus
Hi Liz, that is a good question.
When you think of your website content it is important to understand that you are trying to keep people on your website for longer and you can do this by giving them relevant information in your other posts.
i.e. a post about marketing might talk about creating an email list, you would then have an internal link to a post about an autoresponder.

This builds a network of links between your posts which tells Google that people see you as an authority in your niche. So it doesn't really matter how many internal links you put in, it's a personal choice. It won't harm your website.

Lily
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jghwebbrand Premium
From our perspective there is a difference between a new post and a seasoned post. A new post will have fewer links which keeps the "ranking juice" within the new post so it ranks.

After new posts age and there are other related posts added, they can be interlinked which results in more internal links..
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Aussiemuso Premium Plus
That's interesting.
Thanks.
Lily 😁🎶
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Lizken Premium
got it, thanks!
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jghwebbrand Premium
You are very welcome.
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JKulk1 Premium
Excellent tips for blog writing Lily. I have been working on a rather large article around this for some time. So far it's around 6000 words. At this stage I'm thinking of using it as a free pdf offer on a landing page or pop up.
The only question I have is around the amount of external and internal links, I'd be afraid that to many could be seem as scam. I only add more than one external link unless the article is a review. Am I wrong in doing this. Jim
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Aussiemuso Premium Plus
Hi Jim, I remember a big debate on WA about this about a year ago. No one could agree, so I can only say for myself that I recently noticed I have 600 backlinks to my website and the only thing I changed was putting 2 links to a similar article from page one of Google and a Wikipedia link. They have also improved my ranking. So I don't think that Google is seeing it as spam at all.

I also add as many relevant internal links as I can, around 7 and when I look on my flowchart in GA people are clicking through.

Lily 😁🎶
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JKulk1 Premium
I guess the best way to find out if it works is to try it out.
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Siobhan3 Premium
This was quite helpful in giving me some ideas about how to write better. Thanks.
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Aussiemuso Premium Plus
Excellent Siobhan.
Lily 😁🎶
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