A practical example:

• Choose a keyword that fits your niche (let’s say you’re a gardening website) type ‘Why Roses’ into your incognito page.
• Look down the first page on Google, stop at ‘People Also Ask or scroll down to Related Searches’ Look closely at the questions, can you answer one of these questions better?
• Another way is to put your keyword into the search bar and work through the alphabet (Rosesa, Rosesb, etc.)
• ‘Why is it important to prune roses?’
• Google this title and see if only small companies or forums have listed posts
• Are any that are listed in the top five written by Reddit, Quora, or a Forum? (Perfect!!)
• Keep looking until you find a question that has little competition.

Now that you have found your title it’s time to do your research.

Try and read the first few articles in Google's list and write down any ideas that you get, and any other questions asked about how to cut roses, when to cut roses, etc. You may even find an idea for another whole article.

This will make up your list of subheadings. Your answer post needs to have the most details, so including other questions from highly ranked posts means all this information is in one post, yours.

You can include links to these articles in your post (3 External links) Google likes this. Also, put links to any other relevant posts that you have written(3-7 Internal Links).

Your final check is in Jaaxy to see the traffic and what keywords are highlighted. But be aware that some question titles may not show any traffic to that particular wording. As long as it shows keywords that’s fine.