4) Craft good Subject Line

Your subject line will determine whether your newsletter will be opened or not. I think you should concentrate on crafting a good subject line, your audience will not see your content if your subject is not captivating.

The catch for people to desire to see your beautiful content is in your subject line. It is the first point of interaction between the whole newsletter and your audience. It should be catchy, brief and true to your content

Crafting a headline that does not resonate with your content is not the way to go. It will lead to a total loss of audience, this I am sure you do not want to happen.

5) Create a call-to Action

After the subject line, another important feature is your call to action. Ensure your call to action is uniquely placed. It should be definite and conspicuous. A good way to achieve this is making it bold and coloured.

If your call to action is not specific, people will read your newsletter like any other informative piece and move to other mails where they will take action. Think of a way out and make it more appealing and not just like a sales piece

In conclusion, We have seen the five stands to an effective email newsletter. It is time you step up your game and start building a robust relationship with your audience. If you have an existing newsletter, using the comment section to share your experience will be a good way to make an impact in our community.