Your main selling points are going to be your product reviews (Which Can Rank On Their Own), your main entrance to some of your reveiws may be list post/pages, but further than that you can create posts that are just about general things that are related to your niche.
Within these posts that have nothing to really do with buying anything, you can have links that lead to your lists that lead to your reviews. You have a store that is online, what you sell is up to who comes in. Some people just want to learn, while some are ready to buy, where some need to learn before they buy, help them learn and give them a link to Amazon.com to buy your product to earn commission.
What Does Your Website Floor Plan Look Like?
You can use anything from general posts, to posts that answer niche questions, to videos that can have your site in it and talk about your site. Anything that attracts readers/viewers that are actually intererested in your niche is useful to you.
I have yet to tell you anything about affiliate links... I will throw that part in right now.
Affiliate links are links that you add to either words on your post or an image, when someone clicks your affiliate link, they are brought to the affiliate store, in this case Amazon.com, then becuase of your affiliate link, any sales from your affiliate link will earn you commission.
Let this post explain Amazon.com's Stripe, its really easy to use once you get the hang of it.
How To Insert Affiliate Links From Amazon Into Your Posts Or Pages
Over time, your reviews will gain more and more authority, with more and more posts and reviews, you will see more and more traffic as you build your trust and authority. Continue to the next page to see my results from NerfGunRUs.com.