I’ll show you successful and proven internet marketing strategies for beginners and veterans. I’ll show you how to generate free leads with a well-balanced internet marketing strategy if you want to start an an online marketing business. And we are going to talk a bit about the “sales funnels for beginners” topic … Long story short: I’ll show you how to create an effective and sustainable internet marketing strategy!

It may sound strange, but it’s a fact: many businesses and online entrepreneurs doesn’t even realize that being digital for the sake of just having an online presence has nothing to do with internet marketing. In other words …

There is no such thing as internet marketing without a dedicated strategy that results in a strong return on investment.

An efficient and well-balanced internet marketing strategy will focus on three main components: your business, your customers and the marketing approach itself. Obviously, all these “distinct” strategical components share a common goal …

Ready? Let’s get started!

So ...

What is a lead and how do you generate business leads?

According to Hosting Facts …

$0.56 of every dollar spent in an offline store is influenced by a digital interaction.

In other words: digital marketing generates 56% of sales even in the offline world! It may sound incredible, but it’s a rock-solid fact that clearly reflects the amazing power of digital marketing.

And, when you are trying to start an online marketing business, everything revolves around … leads. Attracting qualified leads, transforming them into satisfied customers and creating a loyal customer base which eventually will advocate for your business, is the very essence of online marketing.

OK. Let’s start with the most obvious question: what is a lead?

It’s extremely simple: a lead is an individual who in one way or another has indicated some sort of interest in your product or service.

Now, let’s see what lead generation is, and how can you generate free leads with a well-balanced internet marketing strategy?

Basically, it’s about identifying and getting a visitor, reader, prospect, etc interested in the products or services your business has to offer. In plain English: lead generation is about finding new, unique ways to continuously attract people to your business. It’s quite time-intensive and sometimes can be challenging too, but there is also a great advantage: people will feel like they are initiating the conversation with you and that means that you can concentrate your marketing efforts on truly qualified leads who are genuinely interested in your business.

The next logical question: how do you generate free leads with a well-balanced internet marketing strategy?

Honestly, the only limit is your imagination, but usually it happens through information collection that could come as the result of a job application, an email subscription, a customer sharing information in exchange for some benefits, an individual filling out an online form to get access to a given incentive or some downloadable resources, etc.

You’ll have to collect enough information in order to be able to decide whether someone has a genuine interest in your business. Knowing how much information you are going to need to make a well-grounded decision will vary from business to business, and it’s a very important factor that will have a major impact on your lead generation results because with fewer quality leads coming in your lead generation costs – basically, the cost per lead – will become considerably bigger.

And here is the next logical question: where the leads are coming from?

Or, if you want: ho do you collect the aforementioned information? Well, everything starts with a great, outstanding, user-friendly website. Relax, And evidently, while your website will be the core component for your lead generation efforts, you’ll have to implement many other “additional” marketing strategies and methods that will help you to continuously generate more and more new leads for your business. These tactics will probably include landing pages, email automation, paid advertisements, social media, content marketing, etc.

And here is the final question: why not just buy leads?

No doubt, buying leads is much easier than generating them organically … But it would be a huge mistake! Why? First of all: buying leads will require less time and effort, but will always be much, much more expensive. Secondly: in this case you are the one who has initiated the communication, and you are doing it by by sending intrusive, unwanted messages to individuals who actually has never indicated an interest in your business! No other comments needed I guess …

So, don’t forget: it’s ALWAYS better to generate leads organically rather than buy them!