How to create a profitable internet marketing strategy

1

What is a lead and how do you generate business leads?

LESSON TASKS

Take a "critical" look at your website. Is user-friendly enough? Try to identify your weaknesses!

Define 2 main avenues that will help you to attract people to your business!

2

How to outline a successful business plan for your online business?

LESSON TASKS

Define a mission statement, a value proposition and measurable short-, mid- and long-term goals!

Outline a simplified market analysis by answering the above questions!

Perform a basic competition analysis using the above methods and questions!

3

How to craft an efficient customer strategy for your online business?

LESSON TASKS

Create a basic customer research document for every major audience segment targeted by you!

Use Consumer Barometer to enhance your initial customer research document!

4

What is a conversion funnel and how it works?

LESSON TASKS

Define the 3 main segments of your funnel!

Define at least 2 post-conversion avenues that can help you to re-engage your customers!

5

The 7 most important components of an efficient conversion funnel

LESSON TASKS

Create at least one landing page for your main funnel product.

Define at least one freebie that can be included in your funnel!

6

7 helpful tips that will help you to optimize your sales funnel

LESSON TASKS

Re-evaluate your funnel using the above optimization tips!

Re-evaluate your funnel using the above bottleneck examples!