Advantages of a buyer persona

• It helps understand your customers

Creating a buyer persona will help you and your team members have a comprehensive understanding of your would-be clients. You will be able to identify their habits, likes, shopping method and other demographics like age range, location and lots more. Having this essential information will help you connect with them better for higher productivity.

• Help you connect at the right time and place.

When it comes to sealing deals, you have to be at the right place at the right time. The same works with digital marketing, posting of your content, emails, social media content have to is done timely.

If you reside in the UK and your clients in New York, your posting schedule has to adjust a little. Else you will be sending emails or releasing content when your clients are at sleep.

Same applies to where they hang out. With a buyer persona, you will be able to identify it. If you are in the B2B, your expected social media platform will be LinkedIn or Pinterest, spending your time on Snapchat may be a waste of effort.

• Help you create relevant content.

Digital marketing has changed from where you throw adverts to customers. The ball game is that of inbound marketing, where you attract and nurture customers with the aid of quality content. Without relevant and unique content, moving your clients through the conversion stages will be a nightmare.

With an understanding of your customers, you can create relevant content. You will be able to address their challenges and proffer an excellent solution to them.

• Help in Segmenting your Marketing Campaigns

Segmenting your market campaign is one tactic that will help increase your return on investment. With a buyer persona, segmenting your marketing campaign becomes very easy. You can easily divide your clients or targeted audience into segments based on their unique behaviours as identified by your buyer persona.

• Increases your efficiency:

With your campaigns directed at the right audience, you will agree with me that this will increase your efficiency. You will be able to safe both time and money.

Top of it is your ability to create content that addresses your customers pain point. With this, you are creating content that your customers will buy.