How to Select a Domain Name

1) It should be easy to remember

Search Engine Optimization should not be prioritised above human engagement when deciding on a domain name. It should be your visitors. It is just like your house, if your address is difficult to locate, you have few visitors. But if you stay at the heart of town that is accessible, your friends and family can easily pass time with you.

Your domain name should be easy for your visitors to pronounce, remember and connect to your business. As such in picking your domain name, your visitors should be first on your mind.

In making your domain name simple, avoid hyphens, dash and other symbols that could be confusing and lead to loss of traffic.

2) Use keywords relating to your Niche

Both for human and search engines, using a domain name that is niche related is of an advantage. Above we already stated that for humans, you need a domain name that is easy to remember. If the domain contains a niche keyword, it makes it a go-to for your visitors.

While search engine also gives close attention to some words in strategic locations on your website. Using a niche related domain name that contains a keyword will help you when it comes to Search engine optimization.

Keywords can be very competitive, so you have to be careful.