From the Google Analytics dashboard go to reports and click on "Audience".

Then select "Overview" from the drop-down menu.

On the right side of the dashboard you will see a graph and some statistics set on a hourly metric. You can set it to Hourly / Day / Week / Month. I have chosen the Hourly metric because it shows the results more vividly.

What do they all mean?

Most of these statistics are very straight forward.

Sessions - 176

This is the amount of sessions visitors had when coming to the website. It can be returning and/or new visitors combined.

Users - 139

This is the amount of visitors in total that came to the website.

Pageviews - 641

The amount of pages that were viewed by the visitors.

Pages / Sessions - 3.64

The average of pages viewed per visitor.

Avg. Session Duration - 00:02:21

The average time a visitor spends viewing the website.

Bounce Rate - 5.11%

A bounce rate is the percentage of single page visits and a measure of visiting quality.

Basically how fast people leave pages or your website... "They BOUNCE!" :)

Bounce rate is determined by the total number of sessions viewing one page and the total entries to a page.

So the lower your bounce rate the better. Keep this in mind when visiting websites because if you going from page to page in a matter of a few seconds then you causing a severe bounce rate for that site.

According to Google 26% - 46% is an excellent bounce rate, 41% - 55% is average. 56% - 70% is higher than average (not critical, depending on the site), for example this would not be good for a content marketing website. Anything over 70% is considered very high if it's not a blog, news, event or hyperlink conversion site.

% New Sessions - 76.70%

The amount of new visitors.

Please click on the next page where the training continues with Real-Time Overview. →