Link to High-Converting Pages

Are there pages on your site that convert more visitors than others? These pages can be linked if you agree.

Internal linking is more than SEO. Internal linking can also have revenue-generating potential. You can increase the number of conversions by driving more people to high-converting pages.

Take site navigation and information architecture into consideration. Site navigation and internal linking go hand-in-hand.

By creating funnels that guide users through your site, internal links can help define the site's hierarchy and site architecture.

This is an essential part of UX/UI. It will affect how long people stay on your pages and how often you bring them back.

Consider the most important content of your website and the way you are promoting it when creating an internal linking strategy. You can point to more internal links if you have cornerstone content you wish more people to see.

Create Lots of Content

A lot of pages on the site are the best way to maintain a healthy internal link structure.

You will have lots of links if you create lots and lots of content. Your internal linking strategy will improve if you have more links to different places.

Although internal links are important for website navigation, linking to the homepage repeatedly won't improve your SEO score.

Conclusion

An integral part of any solid SEO strategy is internal linking. If done correctly, it can improve the user experience and rank you higher on the SERPs.