Contents of a landing Page
Like I said initially you don’t need any technicalities to build a landing page. Some websites can build a landing page, and if you want it on your website, some plug-ins can do a neat job for you. But you want to be unique. You want to stand out in the crowd. You need a custom page that has a personal touché in it. Let us walk through the content of a landing page. It will contribute to its quality and increase the probability of converting leads.
- Landing Page Headlines
Grabbing your users attention should be your number one priority. And the first place you can do this is with your headlines. It points and tells the user about the rest of your content. It should stand out amidst your content, one simple way to achieve this is using the largest font on your page for your headline. Your headline should be catching enough to propel your users to open your emails.
2. Copy
It is where you through the light into the benefits of your product. The copy should not be too lengthy but short and to the point. A good way to use copy is making it in a bullet list or a summary of all the benefits. You should ensure that the highlighted benefits are your most marketable benefits. The benefits should be good enough that someone in your niche knows that he cannot do business without your product.
3. Images and Videos
Your landing page will not be complete without visuals. In so many cases, your pictures and videos will convert better than text. Human beings like visual representations; we connect better with visual representations. Importantly ensure you use highly professional videos. Quality content is the key to gaining trust, ensure all of your content is quality content. The Online Entrepreneur Certification here at wealthy affiliate is a great place to learn how to create quality content
One big mistake I made about my landing page is that at first it was working good and I don't know why I just forget it.
I try to do a PPC with bing advertising and I've had a message that my landing page doesn't appear... I may have lost some customer but now I did another one and update it.
thank you for sharing this awesome training
Lyne