Micro-Influencers

You can become a micro-influencer by really digging down to find your niche and working hard to reach its audience.

A micro-influencer is someone who has got between 1,000 and 100,000 followers. You can see that the micro-influencer status is more achievable than you might think.

In niche marketing, a small following can prove to be very powerful. That is why micro-influencers are gaining popularity among big brands.

How to be an Influencer in Your Niche

By perseverance and hard work, you can achieve influencer status in your industry and increase your visibility. Follow the tips below to get started.

1. Choose Your Social Media Channels

Your first task in starting your influencer career is to create a strong presence online. Start by choosing the proper social media channels for your type of content. You may discover that some platforms are better than others, depending on what your niche is.

It's also important to remember the type and quality of content you are most proficient at producing. Facebook supports multiple media types such as text, images, video, while other platforms can be more specific. Instagram posts are image-based, YouTube focuses on video.

For example, millennials prefer Snapchat and Instagram to other networks. LinkedIn may be better suited for more business-oriented topics. It is crucial to choose a platform that your target audience uses often.