Some Impressive Stats from Load Speed Improvement

• There was a recorded increase of 60+ million downloads of Mozilla in just one year. And all it took them was an increase of the web page load speed to 2.2 seconds
• According to Amazon, the slowdown of its website load speed by 1 second leads to a $1.6 billion drop in revenue
• For Bing, just a 2-second drop load speed led to a 1.8% dip in queries, a 3.75% drop in clicks, and a 4% reduction in user satisfaction. Also, a 2 seconds drop in speed also resulted in a 4.3% drop in revenue per visitor
• By just increasing load speed by 400 milliseconds, Yahoo experienced a 9% increase in traffic
• For every delay of 100 milliseconds, a total of 20% of the web traffic is lost by Google.

Summary

The time it takes your web pages to load can have a great impact on your business. The average internet user expects that your web pages would load in 3 seconds or less. And if the load speed exceeds that time by just one second, there will be a negative effect.

The loading speed of your website can deplete the user experience of visitors if it takes too long. Also, any slow loading website will have to contend with a higher bounce rate and lower conversion rate.

And just in case you're not aware, most customers use the speed of your page load time to form an opinion. If your website takes too long to load, then your brand is seen as sloppy.

So what do you need to do in order to ensure that your website loads faster? Get a good web hosting service; ensure that the hosting plan is adequate for the kind of traffic you expect.

Make use of CDN (Content Delivery Network) to host your images, audio, and videos. And ensure that your website code is clean and devoid of any redundant codes.