Ever wondered why all the fuzz about a site's loading speed? The loading speed of a site may impact a company's revenue in more ways than people know. It is one of the main reasons online shoppers never complete their orders.

Let's set the ball rolling by highlighting the ways in which slow loading speed affects your business.

1 - Increases Your Website's Bounce Rate

We're living in a fast-paced world where everyone wants things done almost instantly. People want their food delivered to them at the very moment that they place the orders. No one wants to spend any extra time waiting to be attended to.

And so it is with internet users, including the author; we all want our websites to load at the speed of light. Studies show that visitors expect web pages to load within 3 seconds of clicking on their URLs. And once it takes an extra second to load, the number of visitors is reduced.

The implication is that many visitors never get to see other pages that are on your website. In SEO parlance, this is referred to as bounce rate and a higher bounce rate causes you more harm.

In order to prevent a higher bounce rate, it is essential you improve loading speed to less than 3 seconds. Anything beyond 3 seconds, and your site will appear as the dinosaur of SEO.