2 - Degrades User Experience

The speed it takes for your website to load will very likely affect the user experience of your visitors.

If your website loads under 3 seconds, you will be providing a great user experience to visitors and a reason to stay longer. But if the reverse is the case, their experience is anything but great. And this leads to a reduction in the user's session depth on your website.

Now let's check out the results a 5-second delay brings on your users.

A 4.9% drop in the number of posts read was noticed after a first-second delay in the load speed, and another 7.9% drop discovered after the third-second delay in the load speed.

The longer the delays in the website loading speed, the lower the user experience and the number of articles read per visitor.

3 - Higher Abandoned Cart Rate

A slow loading speed doesn't just end up degrading user experience; it can cost you higher abandoned carts.

From Shopify studies on the effect of the loading speed on e-commerce, 47% of consumers expect your web pages to load in 2 seconds. And if this isn't the case, then 40% of them will abandon the web page if it takes longer than 3 seconds.

One other study puts it at a 7% drop in revenue for just one-second delay in loading speed. And imagine that the annual revenue for an online store is $10,000,000.

7% of that amount would be a whopping $700,000 loss in revenue in just one year, simply because the web pages took an extra second to load.