4 - Adverse Effect on Your Reputation

Do you know that the loading speed of web pages is what most visitors judge a brand by?

Studies from the Customer Research lab show that 66% of consumers based their impression of a brand by their loading speed. This means they do not need to interact with your marketing team before they arrive at that decision.

So if your web pages take forever to load, then your visitors will see your brand as a sloppy one. Interestingly, 33% of customers equate a slow loading site as a poor performing one. Think about the level of impact that this will have on your brand's ability to retain its customers.

5 - Attract or Repel Mobile Users

We live in a mobile world, or at least that's what online users' stats made us to realize. More than half of internet users access the net using different kinds of mobile devices. This means you're likely to get more mobile visitors to your website than desktop users.

Shopify study shows that an increase in the speed of mobile sites from 0 to 2% led to 74% more conversion. If your mobile site is taking a long time to load, you are losing so much money to competitors.

You can attract or repel mobile users to your website by the loading speed of your web pages.