You do not have to think way too big, just think specialized and it will never be small. To begin as we have been taught pick a niche or market that interests you or you like. Don’t worry about competition, just pick a good niche that is important to you. Keep digging into the sub sections of this niche until you find a place where there is need within this subject. Then you can become the go to person for that niche, and you have made it specialized. When people search for this topic, your site or your name will come up each time. For example: Since you are looking for a sub section of a niche, visit a leading website or blog such as Amazon.com, which lists or discusses that particular topic.

Pay attention to the hierarchy (a system or organization in which people or groups are ranked one above the other according to status or authority) within the menus and each category. Some call this “niching down,” and that is what you have to do to find your specialized version in a larger market. You will make this niche of yours a lot different, more meaningful and with more purpose. When you practice this type of niche search or specialization, great things can happen!