There are number of benefits:
- It tells you what visitors are doing on your website
but also
- It tells you about the most scrolled area on your website
and
- Which contents are most liked and which one are not eye catching
This helps you to optimize your contents accordingly.
Let's take an example
You put up an advertisement on the side bar. The heatmap suggests that it is completely ignored by the visitors. Then you think of the reasons for it.
Is it not big enough
It does not have eye catching colors
Is it squashed between bigger images
or the place where most visitors are going is not this place
which means you make changes to your advertisement and you see better results.
Join the Discussion
ValerieJoy
Premium Plus
Thanks very much for this information. I have used paid Heatmaps in the past and they have been very helpful. I have not been aware of free options, but will now try some from the list you have provided :)
Reply
feigner
Premium
hi is this the same as the tool within google analytics - only working in chrome browser - where you can see the click percentage on your web site?
under behaviour - page analytics, install the page analytics into chrome and see your live page analytics without another addon to your website.
many thanks for this
phil
under behaviour - page analytics, install the page analytics into chrome and see your live page analytics without another addon to your website.
many thanks for this
phil
