Use Proper Title Optimization
A title is one of the essential parts of a website, and using it correctly can boost a website’s search engine visibility. Follow the listed rules below to get the best results.
First, you should avoid using the exact key phrase as the main text on the same page. It makes your content look spammy and isn’t effective. Instead, use the exact key phrase as the main keyword in several places on your website.
Secondly, a title should always be relevant to the content on a page. Google looks for updated and relevant content. For this reason, you should also update titles regularly. It will improve your site’s ranking. For better results, ensure that your title matches the page’s content.
Also, a title should not contain stop words. These are words that are ignored by search engines and users. If your title includes these words, you should remove them. But remember not to be too strict.
I like to use one of the plugins that shows the content of post according to the headers, partly for the convenience of the reader but also for me to check that I have the H levels correct.