Test Your SEO Keywords

1. Take your pared-down list of keywords

Your pared list of keywords should contain keywords that you have tested and rank high on the search engine. They should be keywords that you got from Jaaxy and analytics. You can rank these keywords based on the result you got from your research.

2. Buy pay-per-click ads on the search engines that drive the most traffic.

The Microsoft AdCenter and the Google Adwords are PPC ads that even a newbie can use.

• You should bid for the 5 best keywords on your pared list. You should note that the more generic and specific your keywords are, the more expensive the bid will be.

3. Track the Progress of these keywords

After using your keywords, you should track their performance out there. Look out for the total number of clicks, number of sales you get from it, and the conversion rate. You should take note of these metrics after the first 2 weeks of running your campaign.

• Keywords that give a low number of clicks should be brought down. Rule out the keyword on your list
• You should keep the keywords that have a high conversion rate and get a good number of clicks.

4. Optimize your website using the most valuable keywords

You can get an SEO consultant if you don’t know how to perform some of the SEO related activities on your site.

• The keywords with the highest ranking from your research should be used on your title, Metadata, subtitles, and the likes. Use many keywords at the beginning of the content. You can get an SEO content writer to write the content of your page
• Build backlinks for your content, share the links of your content to various online platforms.

Conclusion

The usage of the right set of keywords cannot be overemphasized. Keywords are one of the important factors that are considered when Google is ranking sites. It is also what determines if your potential clients will find you on the internet.

I have highlighted in this tutorial the method you can use to optimize your keywords and make your website rank higher.