Google search engine and WA keyword tools
Yes, it can be used a niche. A niche is a group of people who are searching the internet to find a solution to their problem but not finding any. In this case we have 121 searches conducted in a month by beginners looking for gardening books
Here our niche market is “beginners” who want to learn gardening by reading “Gardening books”
WA keyword tool can be used to find high ranking keyword for articles to be used on web pages and posts, and for paid advertisements or to find a niche market for a new business.